![]() It’s worth noting that any web service that automatically sets up an account for its customers may leave some people confused about whether they actually have an account or not. In Geni’s case, their approach to gradual engagement has given them five million profiles in five months. Once again through the process of gradual engagement, you learned what a web service does, and you did it without an explicit registration form requiring you to fork over a lot of information. Geni’s process of creating a family tree contains no explicit registration forms and gets people acquainted with Geni’s service right away. While you were at it, Geni sent you an email with your user name and password so you can get back to your family tree anytime you want. Next, you can add your parents, their siblings, or your siblings, and in no time, you have a pretty good family tree going. ![]() So get started creating a family tree by entering your name and email address. The front page of Geni (Figure 13.3) makes it clear what the site is for. What’s the first thing potential customers need to do when they arrive at Geni? Fill out a registration form? Nope, they make a family tree. Geni is a web service that allows anyone to set up a family tree and share it with family and friends. Through this process, you learned what Jumpcut does, and you did it without having to jump through a sign-up form. It’s only when you want to publish or share your movie that Jumpcut asks for your name and email so you and others can access the movie you just made. The process of adding a video to Jumpcut introduces you to the services the site provides, namely online video editing.
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